Internet Marketing Strategies – 4 Ways to Help Grow Your Business Online
Internet marketing strategies is what this video is about, I'm Ben Simon from Media Brighton
TV, So coming up we'll be talking about four ways to supercharge your online marketing,
I've got four tips here and there not in any particular order meaning they all as important
as one another so make sure you watch the video till the end to get the most value from
it. Also I have a special offer for you so keep an ear out for that.
If you implement these powerful strategies they can have a profound effect on your business
grow. So let's get cracking
Number one is Email Capture. Most people who visit a website (about 99% apparently), leave
without doing anything, buying, calling or signing up to a newsletter. And once they
are gone you've lost your chance to market to them in the future. Meaning that only around
1% convert into a lead or customer. These are general stats across the whole internet
so your site could perform better than this already.
To raise that conversion rate to as much as 20%, offer a free give-away and add a clear
call to action on your home page or better still at the end of your home page video to
sign up for the free offer. You need to setup a lead capture form and ask for their name
and email in return for the offer. The free give away could be a report, or a video training
series, just make sure the content appeals to your target market. And if they choose
to sign up, you've now turned them from a visitor into a lead. You can start a dialogue
with them over email. The next step is to setup what's called an auto responder email
sequences using pre-written emails that get sent at pre-determined intervals, offering
more value over time. Keep these emails text based, short and chatty. These are the types
of emails we are used to receiving from our friends and colleges so they feel more familiar
and less salesy. It normally takes 7 points of contact to build trust, so don't jump in
and ask for a sale straight away. After say 10 value emails you could offer a time sensitive
discount on a product or service. Only do this when you feel they have received a lot
of value from you and you have built their trust.
Number two is effective Copy writing. Writing effective copy is probably the most important
of all internet marketing strategies. These copywriting techniques should be used for
your web site copy, video s scripts, blog articles, emails and direct mail marketing.
Think of your typical prospect or customer and write as if you are talking to just that
one person and you're pitching an idea over a coffee. This makes the reader or viewer
feel more involved. Keep the copy chatty and jargon free. The viewer is always thinking
"what's in it for me"? so tell them! Instead of using the word 'we' use the word
�you' a lot. For example Are YOU looking for a software provider YOU can trust?…
In this last example we pose the problem that person has as an opening line. Then you can
elaborate by identifying a pain point, some reason they have found it difficult in the
past. This helps them to identify with you as they feel understood. Then you can offer
the resolution, your product or service. Back up features with benefits. A great looking
website is a feature. If that website converts viewers into leads and then into customers
and that makes you more money that's the benefit.
Ok so the next 2 strategies are online video and can really make the difference in your
Number three website video s. Now did you know YouTube gets over 5 billion daily views and
is the worlds 3rd most visited website? 80% of people will watch a website video , compared
to 20% reading the same content on that page. And people are 64% more likely to buy online
after watching a video . Those are awesome stats that show that YOUR customers LOVE video !
So, give them what they want! Just by adding video to each of your website
pages you could increase their effectiveness. Also make sure it is above the fold, so users
don't have to scroll down to see it. Keep your website video s short around 90 sec.
Only cover one topic per video . Make sure that you have a clear call to action at the
end. for example signing up to a free offer. In the call to action tell them what they
can get, why they should get it (the benefit) and how they can get it (click the link below
Number four is YouTube Value Video . Use can use Youtube to drive traffic to your site
by creating value video s like this one. People are searching YouTube for answers so make
video s helping your target market with the topics you're an expert on. You can do keyword
research to find out what people are searching for and make video s to match those keywords.
You need to optimise the video s so that they rank (that's another whole video ). At the
end of the video add a compelling free offer with a clear call to action. This offer needs
it's own landing page with name and email capture and no other navigation to distract
the visitor. This is an effective way of converting a viewer into a lead, Use auto responders
to offer more value as mentioned earlier.
These are just a few powerful internet marketing strategies which will really boost your online
presence. If you want to know more about online video I have a free ebook, 20 ways to make
better video . Just click on the link below this video , enter your details and I'll send
you your free copy. If you found this video helpful please give
me a like, Share it with a friend you feel will benefit from these tips and click this
button to subscribe to my channel and receive more video s like this. If you have any questions
please leave me a comment below. This is Ben Simon for Media Brighton TV signing off, Thanks